ART BY: DEBORAH BICE
THE BUSINESS OF ART 2021
DSU North Plaza Art Department
46 S 1000 E | St. George, UT | 84770
DSU Eccles Fine Arts Center
155 S 700 E | St. George, UT | 84770
DSU Business Resources Center
453 S 600 E | St. George, UT | 84770
35 N Main | St. George, UT | 84770
You must be a paid and registered participant to attend any online or in-person sessions.
You are invited to bring your drawing and plein air painting to be displayed in the EFAC Grand Foyer during the conference. We have some cardboard table easels or you can bring your own table or standing easel.
Founding Honorary Co-Chairs
Paul and Susan Bingham—Welcome and Emcees
FRIDAY EVENING RECEPTION: 6:30-8pm Eccles Fine Arts Center GRAND FOYER
Welcome and Remembering Glen Blakley: Jeff Jarvis, Dean for College of the Arts
Welcome & Introduction of Roland Lee: Paul & Susan Bingham
Keynote: ROLAND LEE
A Lifetime of Making and Collecting Art
Artist Roland Lee has led a life filled with art. As a child he enjoyed drawing, and with encouragement from high school and college art teachers he has been able to provide a living for his family doing what he loves every day of his life. He has not only achieved success as a watercolor landscape painter, but he has also been a magazine designer, college art teacher, art workshop instructor and art gallery owner. Over the years he has become an avid art collector as well, with hundreds of paintings, bronze sculptures, pottery, and weavings in his collection. He has sold over 2000 paintings and maintains an open studio and gallery in downtown St. George.
SATURDAY LUNCHEON & KEYNOTE: 12-1:30: Eccles Fine Arts Center GRAND FOYER
Welcome: Paul and Susan Bingham—Founding Honorary Co-Chairs
Introduction of Vern Swanson: Kathy Cieslewicz
Keynote: VERN SWANSON
8 Secret Ways an artist can professionally maximize the market potential of their art.
Every artist wants to be appreciated monetarily for producing their art. You’ve got family to support, overhead, and a lifestyle to maintain; it takes money/resources to do all this. The artists asked, “What can I be doing to get ahead financially, and still be the artist I’m compelled to be?” They asked, “What about the auction, exhibition, Society, print, Museum, and the sales gallery worlds that I could have an edge?” More importantly, they ought to be asking “What could I be doing artistically to get ahead as well?” Dr. Swanson’s vast storehouse of knowledge in these areas will be a God-send to young beginning artists and to established artists who are entering the “pitfall” period of their careers.
Friday, November 12, 2021
Additional information will be forthcoming for you to make an appointment to have your professional photo taken.
8:00 AM—Eccles Fine Arts Center Grand Foyer
Registration | Networking | Continental Breakfast
8:30 AM – 11:30 AM: Eccles Fine Arts Center Main stage
Colette Cox: Business Launch Series hosted by the DSU Business Resource Center
The Launch Your Art Business classes will be onsite. In addition, a link will be available on www.searsart.com at a later date
Write a Business Plan
Develop Marketing Plan/ Business Identity
Secure Intellectual Property Rights [If necessary]
Finance Your Business
Select Business Name and Legal Structure
Register Business Entity with Utah Division of Corporations
Obtain Federal Employer Identification Number (EIN)
Reserve Website URL/Assets and Social Media Accounts
Apply for Appropriate Business License
Establish Business Bank Account and Payment Collection Options
Acquire General Liability Insurance
Set up Accounting and Record Keeping Systems
Hire and Train Employees
Network with Local Business Community
Continue to Assess & Improve
12:30 PM – 3:30 PM: North Plaza Art Dept — Rm 121
Julie Rogers: Life Drawing (limited to 20)
There will be a draped live model.
You may take photos with the model’s permission. You will be required to pay the model a tip for this opportunity ($20).
Supplies will be loaned to all participating artists. You may bring your own supplies.
12:30 PM – 5:30 PM: Check in at 35 Main
Plein Air on Main Street
Please check in at 35 Main for authorized locations to paint
Collaboration with Gallery 35, Dixie Watercolor Society
Bring supplies of your choice.
Saturday, November 13, 2021—IN PERSON ONLY
REGISTRATION BEGINS AT 8:00 AM Registration is in the Eccles Fine Arts Center (EFAC), then choose from 10 classes
CLASSES BEGIN AT 9:00 AM
1. The Famous Genius Panel—EFAC Grand Foyer: Bobbi Wan-kier, Stewart Seidman, Barry Sharf, Royden Card, Carol Bold, Miriam Rawson, Kirsten Beitler, Jenna Lineweaver, Peg Wheeler
2. Videoing for Social Media— McGarren Flack, Professor and Artist— Main Stage and last class in the Sears
Focus on Facebook and Instagram video stipulations and what formats have the greatest success. You will need a basic understanding of how to use and post on Facebook and Instagram. He will review various recording devices and how they can work in your favor along with video editing techniques. He will then show you how to post your video and talk about live feeds and postproduction.
3. Out There: Plein Air Painting in Southern Utah—Valerie Orlemann, award winning plein air artist—Rm. 150
This class provides an introduction to plein air (outdoor) painting. Learn about the equipment you’ll need, challenges you’ll face, process for making art outdoors, and the joys of plein air painting. Learn about events and shows.
4. Teaching Young People: Let’s Do This!—Deena Millecam, teacher and artist—Rm. 155
Experience the joy of mentoring young people. You will understand the protocols required to teach as part of your business. It is a lesson that might be a great influence throughout their lives. It is time well spent and fun to teach young people in their quest to be creative.
5. Do What You Love— Nancy Andruk Olsen, artist and curator— Sears Art Museum
Doing what you love makes you a better artist! One way to discover or refine your artistic voice is to participate in an artist challenge. In this class we will discuss how artist challenges can help you develop your career and artistic style. We will discuss a variety of artist and marketing challenges and how to find the right one for you! As an optional extra, to help you get started working on challenges, an artist challenge will be presented for Business of Art participants to work on together after the conference. Participation in this class will help you discover what you LOVE and give you the tools to boost your work by focusing on an artistic challenge.
6. How to Have Fun with Instead of Dreading Instagram — J Kirk Richards, artist— Main Stage
We know Instagram can be a powerful tool for artists to build their careers, but what if chasing those algorithms stresses us out? In this class, we will focus on having fun with Instagram. We will talk about the many options available for telling your story and sharing your art—without the dread. From quizzes to reels, and from boomerangs to time lapses, people want to interact with you—especially when you’re sincerely enjoying the interactions. Let’s have fun exploring Instagram together. Please come to this class with the Instagram app already uploaded to your device, and your own account created and logged in.
7. Make Your Own Sketchbook or Art Journal— Adele Greenleaf, artist and teacher— Rm. 156
Create a Meander journal or sketchbook from a single sheet of paper using a quick and easy folding method. No sewing is required. You will find this unusual book structure useful for making books for all ages.
8. Don’t Ruin Your Art!—Keith Lockhart, Arte Gallery and Framing—Kathy’s office: Rm. 166. Limited to 12.
After all the effort to create something beautiful, learn to protect your work.
· What’s okay for storage, backing, or presentation.
· Bad vs Good in framing.
· What to avoid at all costs.
· Canvas stretching.
· Art under the bed-proper storage.
9. Pursuing your Passion with Purpose—Carol E. Merrill, Artist and Owner of Merrill Academy of Fine Arts — Rm. 155
Discover the delightful ways in which knowing the difference between “passion” and “purpose” will help you to achieve the ultimate success with your artistic skills. It has been said that you should “love your passion and live your purpose” and that is exactly what this workshop will help you to do. Come rediscover the reasons why creativity means so much to you.
10. How to: An Introduction to Creating your First Website—Nayvi Neilson— Computer Lab Rm. 164
Wanting to make your own website, but don’t know where to start? This is the class for you. In this class you will learn the basics. We will go over domains, hosting, SEO, branding, and how to use a website builder called Wix. By the end of this class, you have a better overall knowledge about websites and how to integrate them into your own business.